Free Brisbane Masterclass: Digital Marketing Metrics and Measurement | Online

About this event

General Assembly is coming to Brisbane for the first time in September 2016

Become a data-driven marketer with this free marketing masterclass. Your marketing efforts need to be accountable, and you can’t improve what you don’t measure. Metrics—whether they be revenue, customer satisfaction, or engagement—become the driving force of our success.

In this masterclass, you’ll learn how to use the right analytics to grow your business, improve your marketing efforts, and communicate a coherent story to stakeholders using hard numbers. Break down the jargon, lose the fluffy reports and understand the data behind your marketing programmes.

Takeaways

• Understand the role of data, metrics and KPI’s in digital marketing
• Understand the difference between vanity, leading, diagnostic and business performance metrics
• CPC, CPM, CPA, CTR , ROI, LTV - what do these metrics mean for your business, and how do you measure them?
• Use your metrics to tell a great “story” to investors, team members, and customers.