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Learn about the principles that are the foundation of good data visualization. We'll discuss why we visualize data in the first place, the way that humans interpret visual information, the fundamental elements that we use to encode data and importantly how we can use color effectively to draw attention to the most important parts of our visual story. Nearly every one of us would benefit from knowing how to make more compelling and attractive data visualizations. Learning design principles will allow you to make better decisions about which charts you use with different types of data and how to design those charts to most effectively convey your story.