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Join Mashable's Chief Operating Officer and Chief Financial Officer, Mike Kriak, as he discusses how one of the world's leading digital publishers is able to effectively create premium content for the digital generation across all platforms through the combination of art and science.
Mike will discuss how Mashable uses proprietary technology with both its brand partners and its own editorial staff to help inform its creativity process, which generates some of the most shared content across platforms - from Snapchat and Facebook to YouTube and Instagram to the Mashable site.