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Like most people based in an office, CEO Kerrie Finch relies on email for the smooth running of her business – but unlike most people, she’s going to close down her email for a week and survive on Twitter alone.
All client correspondence, internal notices, and personal messages will be published through Kerrie’s Twitter feed in a bid to find out firstly, if she can survive. Secondly, to see if this type of transparency is actually beneficial to a business – will the public nature of the messages actually be reassuring to the rest of the company? Finally, will she be responded to faster when everyone else can see she’s waiting for a response?
We’re expecting stress levels to be high, but hoping to learn some valuable lessons about the framework that our livelihoods rely on. You’ll see Kerrie on Day 3 of the experiment – so think of it as a truly interactive experience.
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