'Fat Free' User Experience Design Research | Online

About this class

In a world of start-ups, Agile and Lean, UX practitioners are under increasing pressure to deliver faster – and often on a tight budget. When you have to get leaner than lean, there’s only one place to go: fat free.

We’ll show you how to strip customer research and analysis back to the bare essentials without sacrificing quality. In a fast-paced, hands-on session we’ll share tried-and-tested techniques that you can put into straight into practice in your projects. It will be particularly useful for:

• Junior and mid-weight practitioners wishing to learn or hone their discovery skills
• Product owners and managers who wish to get a ‘handle’ on UX techniques
• Agile practitioners exploring how to embed UX in their projects

Takeaways

The session will major on user observation and interview and a review of rapid analysis techniques. As a group we’ll explore:

• Lightweight planning and scripting activities to help you hit the ground running with the minimum of fuss;
• Observation and interview techniques which place the user at ease and capture the ‘research gold’ to kick start your projects;
• Conducting rapid analysis to lay the foundation for insightful ideation and conceptual design.

Prereqs & Preparation

The session assumes a basic knowledge of UX but no prior knowledge of Lean or Agile techniques is required.