Facts, Fiction and Corporate Reputation | Online
About this event
Today, brand reputations are built and destroyed by what happens online. With a keyboard and connection, everyone has a voice, and the rising confusion between facts, alternative facts and fake news is complicating communication, manipulating audiences and eroding trust.
How did we get here, and where are we going? How do you protect your brand’s image, its integrity, and foster trust with critical audiences domestically and around the world? After all, fake news and fraudulent advertising is still a relatively new problem companies are facing.
- Denver’s foremost experts on digital news, advertising and brand reputation will lead a one-hour panel discussion and Q&A session to share insights around:
- How technology, AI and bots, as well as the rise of nontransparent advertising operating systems and fraudulent use of media buying systems, are transforming audience targeting and undermining information credibility, ultimately putting brands at risk.
- What you can do to listen and monitor for information fraud to better protect your business and brand.
- And, how to navigate trademark infringement, brand disparagement, unfair competition and Internet-based claims in this new environment.
