Facebook vs. WeChat: An Introduction to Social Media Strategy Inside and Outside of China

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Facebook vs. WeChat: An Introduction to Social Media Strategy Inside and Outside of China

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

China has been a place of business opportunity and business expansion for over two decades. Companies today continue to look to China. With the advent and boom of Social Media, business and marketing is conducted in a whole new way, even more so in China who has banned most Western social media channels. We will aim to understand and compare smart community management on Facebook and on WeChat, look at profitable Social Media CRM strategies and Influence tactics according to the Social Media platform used.

Smart Community Management: How to implement smart community management tactics and post at the right time to the right Social Media channel when your audience is paying attention

Profitable Social Media CRM Strategy: How to align your social media and your CRM strategies and collect data in order to increase your revenue.

Social Media Influence tactics: How to engage targeted KOLs and recruit Social Key Opinion leaders in order to boost your viral impact on Social Media.

Takeaways

  • Smart community management: How to implement smart community management tactics and post at the right time to the right Social Media channel when your audience is paying attention
  • Profitable social media CRM strategy: best social CRM technologies and tools
  • Social media influence tactics: win/win strategy methods to engage small and medium sized Key Opinion Leaders

Prereqs & Preparation

Please bring your laptop and open a personal Facebook and WeChat account.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.