Facebook Advertising Two-Part Bootcamp | June 21

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands-on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll explore how to achieve your business objectives by integrating Facebook with other marketing channels including Email and Google Ads. This bootcamp is for Marketers with basic knowledge in Digital Marketing and individuals who are interested in exploring the Facebook advertising tool and taking their performance marketing abilities a step further.

• Learn how to execute measurable and impactful Facebook campaigns which drive ROI and awareness for your business.
• Create engaging ads by discovering best practices for creative and copy.
• Understand how to bidding works, and learn strategies for getting the most out of your budget.
• Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
• Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
• Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
• Best practices for reporting, and areas of optimization.

This workshop will be completely live and online. In preparation, please download Zoom. This session will not be recorded, however slides will be shared following the class.

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).