Ensuring Product Success With Customer Validation | Online

About this event

Overview:In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. Join us for an evening of Customer Validation (Alpha, Beta, and Field Testing) thought-leadership, professional development, and networking.

Learn how world-class technology companies utilize targeted, real-world testers to identify critical product defects, user experience issues, feature gaps, and interoperability issues prior to release so they can make evidence-based product recommendations that lead to increased customer satisfaction.

Whether your product is hardware or software, B2C or B2B, you'll walk away with actionable insights to improve your customer feedback program, improve launch outcomes, and increase profitability.

What You’ll Take Away: By the end of the night, you’ll be able to accurately scope your own Alpha, Beta, and Field Tests, with an understanding of how each test type utilizes unique audiences and strategies that will save you time, money, and resources.

Why It Matters: By getting pre-release products into the hands of real customers in real environments, companies can gain critical insight into the true customer experience and ensure a successful product launch. But getting customers to give you detailed, actionable feedback about your product and analyzing that feedback is incredibly difficult. We're here to help solve this problem by sharing their best practices (and horror stories!) to help you launch successful products.

Agenda:
5:30pm - 6:30pm: Networking
6:30pm: Presentation