Empathy & Psychology in Design | Boston
About this event
Designing meaningful experiences involves multiple steps in the design process. Understanding what your audience is thinking, how they make decisions, and what drives them towards making them is all part of design strategy. Being able to empathize with your customers and recognizing the psychology behind their decisions is one of the most important aspects of design.
Throughout this event you will learn:
- How empathy is defined in design
- Understanding Design Thinking and Human Centered Design
- How to frame assumptions and observations with your audience
- How to apply the concepts above and utilize them for your audience