Email Marketing & Insights Workshop
15

Wednesday, 15 April

7 9 pm PDT

GA Los Angeles (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Email Marketing & Insights Workshop | April 15

Jose Cervantes Photo


Web Developer & Marketer

15

Wednesday, 15 April

7 9 pm PDT

GA Los Angeles (Remote Online)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Email is dead? Nonsense! Email marketing is a staple in digital marketing. Whether it's B2B or B2C, companies of all sizes use email to engage, advertise, communicate, inform and sell! Rising tech corporations like Salesforce and similar CRMs have also made email part of their emerging suite of products, such as email building tools, automation, personalization, customer journeys, data-driven email experiences and analytics.

When we purchase something online we expect a receipt (transactional email); when we are interested in learning more about a brand, we subscribe to a newsletter; when we browse products online and feel undecided as to what to purchase, we receive abandoned cart emails that help us make a decision.

Because of the popularity and the changing complexion of email marketing, email marketing skills are in demand: developers are needed to code and deploy emails, content writers to craft engaging copy, graphic designers to create visually engaging experiences, data analysts to track the performance and email strategists to develop campaigns.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Learn the basics of email marketing and how crucial it is in today's business world
  • Explore the skills companies seek when hiring for email marketing
  • Learn how to code a basic email using HTML, CSS and a text editor
  • Discover and understand email analytics and the metrics necessary for performance tracking

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • This is a beginner workshop which is designed to be helpful to participants who have no prior knowledge about email marketing, or who have some experience working in or with email marketing teams. This workshop will help you understand the needs and skills of email developers and marketers. Any prior HTML or CSS knowledge is helpful, but not required. We only ask that participants have a basic familiarity with website browsers and navigating the internet. This is also a great opportunity to come prepared with questions you may have about email marketing.
  • Participants are required to pre-install a text editor such as Sublime Text for Mac, or Notepad++ for Windows (free to download and install). We will use this text editor in class to code a simple email using HTML and CSS.

About the Instructor

Jose Cervantes Photo

Web Developer & Marketer

Jose Cervantes is a digital marketing and web development professional with a decade of experience helping corporations, small businesses and individuals operate and succeed in online business. Jose has worked for corporations such as Herbalife Nutrition and FOX Networks Group, and is currently employed by OceanX.

Jose has been teaching since 2015 in the areas of digital marketing, coding and web development. In his spare time, he also enjoys helping businesses and individuals create and market their online business through his consulting business.

Jose loves writing, learning, sports, and exploring the outdoors whenever possible.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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