Email Marketing Essentials | Online
16

Monday, 16 August

5 7 am EDT

$50 USD
Cost
$50 USD
Total

Questions? Read our FAQs

Email Marketing Essentials | Online | August 16

Michael Buchholz Photo


Managing Director, Caldwell Richards

16

Monday, 16 August

5 7 am EDT

Online

Anywhere
Online
$50 USD
Cost
$50 USD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximise conversions, and what to measure and track.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Michael Buchholz Photo

Managing Director,
Caldwell Richards

Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.

Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.

Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.