Email Marketing: A Technical Toolkit | Boston

About this class

Email powers many of today’s marketing efforts and is a critical component in lead generation, retention, e-commerce, event registration, and more. Chances are, you even heard about this workshop through a friendly email communication.

While the subject lines, timing, and content of your emails are important, ensuring that they actually reach your audience is critical to achieving real and scalable success. In this course, we’ll give you an understanding of the technical issues today’s email marketers can expect to encounter and a technical toolkit that will allow you to bring your email marketing initiatives to new heights.

These topics include:

• The benefits of shared versus dedicated IPs
• How shared IPs work
• Why ISPs block your email (spam complaints, bounces, unsubscribes)
• Deliverability, inboxing, and inbox monitoring
• Blacklists
• List scrubbing
  

Takeaways

After attending this class, students will be able to: - Determine whether a dedicated or shared IP is best for their goals - Analyze the performance of their email program and find ways to improve it - Implement specific tools to measure and improve their email marketing program

Prereqs & Preparation

A basic understanding of email marketing best practices will be useful but not necessary.