Email Copywriting Breakdown: How to Show Up Authentically In Your Copy | Dallas

About this event

A lot of copywriting “experts” and “gurus” teach scarcity, urgency, and manipulation tactics—to persuade people to buy now. But you can show up authentically in your copy without the sleaze. You can write copy that aligns with your values, your message, and your offers. Because when you show up authentically in your copy you—and you come from that place of service—you build relationships with your ideal customers. So that when they’re ready to buy, they will. And they’ll be excited to work with you. And you will be excited to work with them, too.

In this workshop, Allison will break down welcome sequence email copy--and you’ll see the key ingredients of a welcome sequence that makes your people feel at home.⁣ (If you’re unfamiliar with a welcome sequence, it’s a series of automated emails your new subscribers receive when they join your email list). She’ll also be giving you a glimpse of her upcoming Group Email Intensive. Because creating your welcome sequence can be a daunting task, but she’ll share with you how she can help you get it done in a day (and have fun in the process). ⁣

Takeaways

• How to write copy that aligns with your values, your message, and your offers
• How to sell in your email copy without the bro and boss babe sleaze
• Why a welcome sequence is crucial to building relationships with your subscribers (hint: it has a LOT to do with working with your dream customers!)
• The key ingredients of a welcome sequence that makes your people feel at home