Elevating Customer Experiences: Human Centered Design

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop Series

Elevating Customer Experiences: Human Centered Design | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop Series

About this workshop series

Welcome to a new chapter of the 21st Century - The Experience Economy. A new era of consumers whose expectations go beyond a simple utility-based decision, but instead, are looking for brands who make them feel understood, heard and deeply connected to. How do you ensure your business speaks to and builds loyalty with today’s fickle and experience-led customer?

In a 2-part series, through a blended learning approach; you will learn how to elevate experience through the Design Thinking framework. Expect to come out of this introductory session armed with a deeper understanding of user behaviour and journey mapping to help you or your business stay relevant in this experience-led modern economy.

Part 1: A theoretical run-down on the encompassing elements and framework, focusing on identifying real life challenges and empathising with users.

Part 2: In groups, you’ll collaborate with fellow participants to map out user journeys and ideate on human- centered solutions.

It’s time we revolutionalise eXperiences.

Takeaways

  • What is Design Thinking
  • How might we develop customer-centric lens/li>
  • How might we use Design Thinking to improve Customer Experience/li>
  • Identifying pain points and opportunities through a basic Journey Map/li>

  • Prereqs & Preparation

    Participants may think about challenges that they would like to solve in their businesses or daily life.

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.