E-Commerce Bootcamp: Learn the Basics to Get Your Site Running and How to Grow!

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

E-Commerce Bootcamp: Learn the Basics to Get Your Site Running and How to Grow!

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

This class will provide the necessary tools for you to build your own E-Commerce store through Wordpress with WooCommerce! The facts speak for themselves, when accounting for all websites on earth, there are more about 76 million people who choose to use Wordpress as their CMS of choice. It is by no coincidence then, that one of the best ways to build out an E-Commerce store is through using an API (Application Program Interface) to interact with Wordpress for the sole purpose of building a scalable online store.

I will show you how to build your E-Commerce store on your local machine and then slowly build up the website to an online store. I will go over the basics of Wordpress’ dashboard and how to understand all of the functionalities that are built into the core of Wordpress. One of the key lessons is to learn how to simply build a website and not have it “indexed” by Google before it is ready! I will also talk about the tools out there that are being used to tie in Account Management Systems, Inventory Management Systems, and a tool that ties all three API’s together!

I will teach you how to build an SEO compatible website so that your online rankings can will be optimized. This is done through content, copy, and website speed! I will show you the tools that I use at my agency to test the websites that we create to make sure that they are meeting industry standards of responsiveness and speed.

I will teach you how to install Google Analytics so that you can see what the ‘real-time’ reports are for your website. I will also teach you how to force Google to crawl your website so that it can be indexed within it’s database for search results!

Lastly, I will show you what Hosting Providers I use and how to speak “technology/developer” lingo so that you can get the support that you need to best optimize your online store. To sell products online, your store has to be secure and I will show you how to do it with a SSL certificate.

Takeaways

Learn how to start your own server on localhost through MAMP

  • Learn how to install Wordpress and connect it to it’s MySql database

  • Learn how to install WooCommerce

  • Learn how to set up products, sku’s, shipping

  • Learn how to scale up with fulfillment and accounting management systems through plugging in their API.

  • Learn how to create an SEO friendly website through Yoast.

  • Learn how to use Google Analytics and install a tracking code into WordPress site.

  • Learn the basics of how to use Google Webmaster Tools.

  • Learn the basics of how to use Google Analytics

  • Learn how to make Wordpress sites responsive

  • Learn about how to keep site secure so that it doesn’t get blacklisted by Google

Prereqs & Preparation

  • Mac or Windows computer with charger
  • Basic/Novice knowledge of HTML, CSS, JavaScript

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