E-commerce Bootcamp | Online
About this workshop
For E-commerce and businesses online, “Content is [still] King”. In this interdisciplinary hands-on workshop, we will collaborate and apply elements of strategy focusing on specific verticals including, but not limited to: Tech, Grocery, Home, Beauty, Apparel, and more. We will conduct an overview of marketing, content strategy, product, user experience, discovery, metrics and how they are shifting in the current models.
Takeaways
- Overview of the e-commerce landscape
- Identifying emerging trends and case studies in the e-commerce space
- Evaluating current content strategies of the e-commerce landscape
- An understanding of basic e-commerce metrics and approaches to measure impact
- Understanding the business model
- Visual design + content tips, tricks, and best practices
- Assessing effectiveness of marketing channels to acquire users and drive engagement
- An outline of a project for a specific strategy or roadmap for a marketing, content, UX feature, product improvement for an existing or prospective business in a team collaborative environment
Prereqs & Preparation
- Open to all levels
- Bring a laptop, writing materials and access to Google docs
- Come with ideas & inspiration! Have a focus for an E-commerce business, digital landscape or a product for development
