DSW: Building Real Relationships as a Digital-Focused Brand | Online

About this event

While brand-consumer interactions are increasingly digital, all brands benefit from a human touch. From activating brand takeovers at bus shelters and abandoned stores to forging a cheeky, customer-centric social media presence, Minjae Ormes, CMO of all-digital wireless carrier, Visible, creates meaningful experiences with consumers, both online and off. In this session, Minjae will share best practices for marketers looking to engage with consumers through activations that embody brand values. She'll draw from Visible's recent experiential marketing campaigns, such as our Transparent Music Box at SXSW and InVisible NY phony phone repair, to share examples of compelling experiences that speak to customers' interests and needs, and breed brand awareness and excitement.

10 minutes: Talk from CSR Lead on Social Good 30 minutes: Fireside chat with Head of Opps + another brand 20 minutes: Talk from Head of Brand Strategy on Digital Marketing 20 minutes: Fireside chat with Head of Media + another brand Extra 10 minutes: Transitions, etc.