Doing Copywriting Right: Engaging Your Audience | Online

About this class

Are you, like most professionals, in amongst the storm of content to help promote your brand and organisation, yet struggling to create it or keep your potential and loyal customers engaged? You're not alone. After all, if people aren't following your business' content and feeling enlightened by it, then it really is a waste of time.

The year is 2016, and we're living in a world where business is highly social, products are complex, industries are evolving and customers expect personal attention.

This means that in order for your business to survive, you not only have to be creating regular content, it has to be engaging relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this one hour talk will give a brief introduction to set you on the right path.

Takeaways

• What copywriting is
• Why it's crucial in business today
• The difference between good and bad writing
• How writing is a critical element in your Marketing strategy
• Using copywriting effectively
• How to improve your writing
• Writing to communicate with your audience
• Content creation in it's many forms
• Working with a copywriter
• Tips and tricks