Display and Programmatic Advertising 101

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Display and Programmatic Advertising 101

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximising the value of your site’s inventory through display advertising, but may not know the best way to do it. In this class, you’ll learn the first steps to begin monetising your display advertising — including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. By the time you leave, you’ll have a general understanding of the principles behind ad network inventory management and optimisation.

Students must bring a laptop.

Takeaways

  • Understand the essential concepts of yield optimisation and how to apply it.
  • Find out what’s necessary to maximise value from programmatic, network, and rep firm ad partners.
  • Learn the essential terms used in third party digital and programmatic advertising.
  • Find out how to begin analysing the performance trends of your third party ad partners through key data elements.
  • Gain a general understanding of ad serving.

Prereqs & Preparation

Students must bring a laptop.

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