Display and Programmatic Advertising 101 | Online
About this workshop
If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximising the value of your site’s inventory through display advertising, but may not know the best way to do it. In this class, you’ll learn the first steps to begin monetising your display advertising — including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. By the time you leave, you’ll have a general understanding of the principles behind ad network inventory management and optimisation.
Students must bring a laptop.
Takeaways
- Understand the essential concepts of yield optimisation and how to apply it.
- Find out what’s necessary to maximise value from programmatic, network, and rep firm ad partners.
- Learn the essential terms used in third party digital and programmatic advertising.
- Find out how to begin analysing the performance trends of your third party ad partners through key data elements.
- Gain a general understanding of ad serving.
Prereqs & Preparation
Students must bring a laptop.
