This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
Matthew & Katie Iles,
Co-founders, Nine Lines Consulting
This course has already paid dividends for me. I obtained a job in the field of marketing (in part) because of what I learned. Others used it to help their personal online businesses grow. It was a great experience and I came away with concrete skills.
Erik Poole / Marketing Student
Payment plans available
Consultant, Rustcraft Digital
Kim Rust is a technology, digital marketing, and mobile app strategy consultant at Rustcraft Digital. Her expertise is rooted in the retail industry but also includes real estate, hospitality, and non-profit. Retail experience includes delivering in-store, online and mobile customer experiences that drive revenue and enhance loyalty for Estee Lauder, The North Face, bebe, Express, and Best Buy. She brings big company and start-up experience to the classroom; she worked for Macy’s in buying and marketing capacities as well as mobile tech start-up GPShopper in analytical, strategic, and leadership capacities. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.
Except: Jul 4
Payment plans available
Specialist in digital marketing and audience development, Purpose
Noa Gafni is a digital strategist with a decade of truly global experience, having worked in North and Latin America, Europe, Africa, the Middle East and Asia. After graduating from Dartmouth College, Noa founded a social network for women in 2005. She then went on to join the founding digital team at Hearst Magazines as the head of Social Media, where she launched communities for Cosmopolitan, Marie Claire, and Country Living, as well as interactive components on Seventeen, The Daily Green, Cosmo Girl, Good Housekeeping, Redbook, and House Beautiful. Noa has since worked as the Head of Communications for the Global Shapers Community at the World Economic Forum. Now an independent digital consultant, Noa has worked with Lloyds of London, Real Madrid, Xiaomi and a number of startups and social good initiatives.
GA New York City (West, 4th Floor)
10 East 21st Street, 4th Floor
New York , NY 10010
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Q: Why is this course relevant today?
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
Q: What practical skill sets can I expect to have upon completion of the course?
By the end of the course, you’ll be able to:
Q: Who will I be sitting next to in this course?
A wonderfully varied group of people. Digital Marketing students tend to come from various backgrounds: architecture, publishing, design, and entrepreneurship. These students are often looking to apply digital marketing skills to their current jobs or to switch careers into the marketing world.
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