Digital Marketing Workshop for AMA | Online
About this workshop
See the strategies that drive today’s biggest brands.
SHIFT has teamed up with General Assembly to bring you the best talks and workshops to sharpen your skills. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
- Break down the components of a digital marketing campaign.
- Survey today’s digital marketing landscape and its career opportunities.
- Learn to approach a marketing campaign by identifying your objectives first.
- Get hands-on practice identifying key performance indicators (KPIs).
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Prereqs & Preparation
Please bring something to take notes with, either a laptop or paper and pen
Please watch the following short videos prior to class (5 minutes total)
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o
Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
Big data: https://generalassembly.wistia.com/medias/12cb6psj9a
