Digital Marketing Masterclass

Past Locations for this Class

Digital Marketing Masterclass | Hong Kong

Past Locations for this Class

About this class

Whether you are an entrepreneur with a start-up or small business, or someone in the midst of a career transition, the online presence you build today will largely determine your ongoing success in tomorrow’s web-driven world. The hard truth is that your digital presence signals to the world how they should value you and your business. To put that another way: if you don’t show up well on Google, then you are not really worth doing business with.

Learn how to build your online presence, to establish authority, to be recognized as a leader -- to be valued by a community of customers. This 10-part course (30 hours) will teach you how to send the signals that cut through the noise and get you -- and your business -- recognized the way you need to be successful.

Over two weeks, social media storyteller extraordinaire, Jay Oatway, will reveal the underlying mechanics and best practices behind becoming a serious online influencer.


  • Target and grow the right audience for your brand
  • Utilize business goals and brand voice in order to generate effective marketing campaigns
  • Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
  • Think critically about your brand’s content: from what’s on your site, to your Facebook and Twitter page
  • Create, target, launch, and track Facebook, Twitter, and Google AdWords campaigns
  • Clearly define the scope of digital marketing, from community management, to social, display, and email marketing
  • Prereqs & Preparation

    This course is designed for those new to digital and social media to get up to date with what's current. Traditional marketing background is welcome but not required.

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.