Digital Marketing Masterclass

Past Locations for this Class

Digital Marketing Masterclass | Hong Kong

Past Locations for this Class

About this class

Whether you are an entrepreneur with a start-up or small business, or someone in the midst of a career transition, the online presence you build today will largely determine your ongoing success in tomorrow’s web-driven world. The hard truth is that your digital presence signals to the world how they should value you and your business. To put that another way: if you don’t show up well on Google, then you are not really worth doing business with.

Learn how to build your online presence, to establish authority, to be recognized as a leader -- to be valued by a community of customers. This 10-part course (30 hours) will teach you how to send the signals that cut through the noise and get you -- and your business -- recognized the way you need to be successful.

Over two weeks, social media storyteller extraordinaire, Jay Oatway, will reveal the underlying mechanics and best practices behind becoming a serious online influencer.

Takeaways

  • Target and grow the right audience for your brand
  • Utilize business goals and brand voice in order to generate effective marketing campaigns
  • Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
  • Think critically about your brand’s content: from what’s on your site, to your Facebook and Twitter page
  • Create, target, launch, and track Facebook, Twitter, and Google AdWords campaigns
  • Clearly define the scope of digital marketing, from community management, to social, display, and email marketing
  • Prereqs & Preparation

    This course is designed for those new to digital and social media to get up to date with what's current. Traditional marketing background is welcome but not required.

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