Digital Marketing: Key Concepts and Metrics | APAC Livestream | Online
About this class
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.
This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Learn about lean marketing principles - test, optimise, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
If you sign up and do not receive an email with the link to the platform within one hour of the session, please check your junk mail folder and reach out to sydney@generalassemb.ly if you still have not received the link.
Note: This instance is scheduled for our Asia Pacific locations, and may take place at an unusual time for your location.