Digital Marketing in the Brewery presented by GA x Optimism Brewing | Online

About this event

General Assembly and Optimism Brewing join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).

Whether you are brand new to tech, starting to dip your toes into UX, or just curious about the intersection of tech and our daily lives, UX in the Brewery will inspire you to jumpstart your journey and never stop learning.

Capacity is limited so admission will be first come, first served. Please RSVP.

Bring your ID, a fully-charged laptop and an open mind. Be ready to learn while sipping a brew or two.

Schedule 5:30 pm: Check-in + Grab a beer


6:00 - 8:00 pm: Intro to UX class - taught by John J. Lee, Sr. UX Designer at Nordstrom


By signing up for this event, you agree to receive communications from General Assembly and Optimism Brewing Company.

(Unfortunately, beers are not included by RSVP'ing.)

Takeaways

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

Bring a fully-charged laptop to the event. We will have limited power access.

Please come with a flexible attitude. The brewery can sometimes have spotty internet. We will do our best to fix any foreseeable problems, but be prepared to partner up or engage in other solutions should we encounter internet issues.

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9a