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The success of every company lies in its customer base. This full day workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. This workshop is aimed at beginner and intermediate marketers as well as small business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimization across various channels.
Bring something to write with (or a laptop) and have in mind either your business or one you’d like to work. This will be used as an in class case study for all exercises.
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