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So you and your team have spent hundreds of hours building the most beautiful website. Now what? All that work might very well go to waste if few people pay it a visit. So you started on Search Engine Optimisation (SEO), or in other words, started on making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
However, as with almost everything else in the marketing universe, SEO is an ongoing game. The best practices that worked 15, 10 or even 5 years ago are no longer as effective as they once were because things change. To emerge as winners in this SEO race, it is vital that you continuously monitor and adjust your strategies to help get your website on that coveted first Google search results page.
Join our digital marketing wizard, Sotirios Seridis, as we take a deep dive into how you can win this SEO game. Learn what matters for modern SEO, how to develop SEO-friendly content, get started with structured snippets and link building.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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