Digital Marketing Demystified: Improving Your Website’s Conversion Rate | Melbourne

About this event

It only takes less than 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. So in order to get the most bang for your marketing buck, continuously optimizing your website to convert is a must!

Your website’s conversion rate is a key indicator of success for your marketing efforts. By improving your conversion rate, you will be able to get more value from your current visitors. Yet, knowing exactly how to do so is not that simple. The usability of your website, how user-friendly it is and whether you are tuning to your customers’ needs - all of these are key factors you need to consider.

In this 1.5-hour long session, we are going to demystify the art and the science behind optimizing websites and landing pages, including practical tips and advice on how to improve your website's conversion rate. Get ahead of the marketing game with our marketing expert Sotirios as we go through how to set goals for your website, analyze your data, and optimize layouts of your critical pages.