Digital Marketing Bootcamp Series | Edinburgh

About this workshop series

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10 -week Digital Marketing part-time course.

Takeaways

• Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
• Write a SMART objective for a scenario digital marketing strategy.
  
• Differentiate between KPIs and metrics.
• Choose the right KPI and actionable metrics for your scenario.
• From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
• Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
• Choose an element of your campaign to test, and write a hypothesis for that test.