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Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.
Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to build your brand and marketing strategy, leverage the key channels of search, social, email, and paid marketing, and analyze and optimize your campaigns with data-driven decisions.
Digital Marketing Strategist,
Jenna is a digital strategist rooted in a love of marketing analytics. She now leads a small digital consulting firm focused on providing best in class strategies to businesses looking to influence their future through digital marketing. Prior to that, she led the digital efforts for the Boston Bruins and TD Garden, overseeing all digital channels for the renown team and venue. She has worked with dozens of companies in her 10+ years of experience, helping ideate, manage and execute digital strategies and programs. She learned shortly after graduating from Bucknell University how digital marketing data could influence programs she was managing with her first client, Lowe's Home Improvement. From there, she focused on delivering clients ideas coupled with appropriate measurement goals and plans to create lasting digital experiences. Prior to her role as Director of Digital for the Boston Bruins and TD Garden, Jenna worked at GMR Marketing and Digitas, with clients including Harley-Davidson, PUMA, Bank of America, P&G, Lenovo, Goodyear, and MillerCoors.
In recognition of her exemplary service in the classroom, Jenna has been selected as a member of General Assembly's Distinguished Faculty program. Jenna serves as a member of the Product Advisory Board for GA's digital marketing courses.
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