Break into Digital Marketing (Online) | Atlanta
About this event
Our industry-leading Bootcamp is coming to you! Spend a full day learning how to develop a data-driven digital marketing campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.
Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven online class will teach you how to build your brand and digital marketing strategy, leverage the key channels of search, social, email, and paid marketing, and analyze and optimize your campaigns with data-driven decisions.
In this digital age, there is nothing more important than understanding the digital landscape itself and equipping your marketing team with everything it needs for a great digital marketing campaign. Take our online course and become a digital marketing expert with the skills needed to formulate a strong digital strategy and establish a strong marketing plan to drive your future campaigns.
Takeaways
- A solid understanding of who your customers are and how to segment your audience for more effective marketing strategy.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing efforts and use analytics to improve your overall digital marketing plan.
Prereqs & Preparation
- A project or company whose marketing plan you want to focus on in this digital marketing Bootcamp.
- This Bootcamp is taken as an online marketing class across two different 3-hour sessions.
- We will provide login information and a link to the platform on the day of each session
- You will need a computer and a strong internet connection for this remote digital marketing class.