Digital Marketing Bootcamp
17

Saturday, 17 December

10 am – 3 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$125 USD
Regular Ticket
$125 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp

Kristen Ferrer Photo


Digital Marketing Instructor, General Assembly

17

Saturday, 17 December

10 am – 3 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$125 USD
Regular Ticket
$125 USD
Total

Questions? Read our FAQs

About This Workshop

This interactive, activity-driven class will enable you to reach and engage your audience in your organizational space. You will then identify how to track and drive them toward relevant conversion points and KPIs.

*Half an hour will be allocated for lunch at 12:30pm. You have the option to pack a lunch, help yourself to our peanut butter and jelly sandwich bar, or find something in the vicinity.

Takeaways

  1. Grasp who your customers are and how to reach them online;

  2. How to use metrics and analytics to quantify results;

  3. How to develop a content marketing strategy to effectively reach and retain your customers; and

  4. Learn how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing.

Prereqs & Preparation

  • Laptop
  • Project/company that you want to focus on for the bootcamp
  • Brand documents (including elevator speech, example of the website), if you have them
  • Organizational goals and/or opportunities

About the Instructor

Kristen Ferrer Photo

Digital Marketing Instructor,
General Assembly

Kristen is the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. She is a current Digital Marketing part-time instructor here at General Assembly DC. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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