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Digital Marketing Bootcamp | September 29

$250 USD each
Wednesday, 29 September, 2021
1 5 pm EDT
Online

About This Workshop

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.

This digital marketing bootcamp provides a concise introduction to our evening and 1-week Digital Marketing courses, which dives further into paid advertising, marketing analytics, content marketing, and more.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
  • Write a SMART objective for a scenario digital marketing strategy.
  • Differentiate between KPIs and metrics.
  • Choose the right KPI and actionable metrics for your scenario.
  • From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
  • Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
  • Choose an element of your campaign to test, and write a hypothesis for that test.

Preparation

If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the digital marketing bootcamp.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Lindsay Mauch Photo

Founder, LTM Digital

Lindsay Mauch is the Founder and Chief Marketing Officer of LTM Digital, a social media and digital marketing agency focused on specialty food and beverage, sports, fitness, and wellness clients. Lindsay has more than 15 years of online experience handling digital marketing strategy, product development and social media, and has worked for top brands such as MySpace, JustFab, and Transworld Media. She is the Chapter President of Social Media Club Los Angeles and a member of the prestigious Forbes Agency Council. In her free time enjoys spending time with her husband, their two daughters, and maintaining her health and fitness blog, FitandAwesome.com. You can find her on Instagram at @LindsayMauch.

Georgia Students

This class, workshop and/or event is for avocational purposes only. No certificate is awarded.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.