Digital Marketing Best Practises For Your Website | Online

About this class

Digital marketing includes a variety of factors – and your website is at the heart of it! Learn how to expand your thinking and strategies from website only to digital marketing solutions. From SEO to SEM, social media landing pages and content marketing – this 3 hour class will provide an in depth overview of considerations of further digital marketing activities when it comes to your website.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business:

• Understand the core functions & principles of digital marketing analytics for your website
• Learn the basics of search engine marketing and search engine optimisation (SEM & SEO)
• Learn how to develop effective website content
• Understand how social media plays a part

Prereqs & Preparation

Bring along your own website or a specific project you are working on in order to follow some of the exercises provided.