Digital Marketing 101
14

Wednesday, 14 December

6:15 8:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

Digital Marketing 101

Aiden Carroll Photo


Brand Strategist

14

Wednesday, 14 December

6:15 8:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

No prior knowledge required!

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Aiden Carroll Photo

Brand Strategist

Aiden is an award winning brand strategist, with more than a few successful brands in the portfolio. He believes that brands live and die on their presence; and has convinced some very recognisable clients and agencies over the past 12 years that this is the case.

He was responsible for the community and automated efforts of Team GB through the London 2012 Olympics. He advises numerous brands, from HSBC to WPP, on the integrated implications of marketing and digital; as well the opportunities that automation presents in the digital space.

His work appears in multiple publications – from The Independent to The San Francisco Chronicle - and he talks and trains constantly, mainly in London and New York for Squared Online, IDM, General Assembly, Google and Adobe.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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