In a highly competitive market, building a strong and well differentiated brand is paramount to long term success and sustaining your competitive advantage. This class walks you through how successful brands are built and the elements needed to create a strong brand culture. Packed with case studies and great examples from today's highly successful companies, this is a unique opportunity to get an insider's take on what really works and what does not. From finding your purpose to evangelizing your brand values, you will walk away with expert tips to design both a compelling brand and company culture.