Designing Your Brand and Company Culture | Singapore

About this class

In a highly competitive market, building a strong and well differentiated brand is paramount to long term success and sustaining your competitive advantage. This class walks you through how successful brands are built and the elements needed to create a strong brand culture. Packed with case studies and great examples from today's highly successful companies, this is a unique opportunity to get an insider's take on what really works and what does not. From finding your purpose to evangelizing your brand values, you will walk away with expert tips to design both a compelling brand and company culture.

Takeaways

• Understand what makes a brand and what defines others’ perception of your brand
• Evaluate the importance of having a strong brand
• Define your purpose and what business you are really in
• Elements of a brand (internal and external)
• Crafting an effective brand culture
• Understand the relationship between customers and brands
• Learn to lead your company with passion and be a brand evangelist