In this day and age, a well-designed product is one that can successfully find customers and edge out its competitors. It’s no longer enough to churn out as many products as you can with no regard for the user. With an abundance of choice, people are now empowered to find the best products that provide the most delightful and seamless customer experience.
Join us as we help answer the important questions: Why do people use certain products instead of others? What makes products land and stick with users?
This session is for anyone, regardless of their field, who contributes to the product creation process: designers, product managers, and others who want to communicate better with designers.
In this session, you can expect to: + Learn the commonalities behind successful products over the past few years + Gain insight into how to discover and interpret customer needs and pain points + Uncover how to use customer insights as a guide for your team throughout each step of product creation and development.