Design Week | Designing for Customer Excellence | Adelaide
About this event
Customer experience is fast becoming the key battleground for business.
As UX designers, visualizing the touchpoints between the two exposes new opportunities for improvement and growth. Experience maps align customer-business interactions in a way that gives strategic focus to create solutions with impact.
Join Up Bank's design team to see how they are using new customer engagement tools to drive a holistic brand experience. Hear how to make customer experience a key strategic advantage for your company or clients through the power of design.
This workshop is ideal for UX designers and strategists, product managers and leads, and marketing specialists, you’ll learn how to turn customer observations into actionable insights through the use of alignment diagrams.
Takeaways
- How to develop a customer experience strategy that delivers
- How to understand customers in detail
- The critical role data and design plays in customer experience