Design Thinking on the Shed at Ponce City Market | Atlanta

About this event

Design thinking is a user-centered rapid prototyping approach to innovation. It focuses on creating empathy for users in order to define a design problem, proposing multiple solutions that can address the situation, and rapidly prototyping and testing solutions among users for further improvement.

This class will be both theoretical and practical, introducing students to the design thinking process and asking them to participate in an exercise that puts new knowledge to work.

Students will be able to apply the knowledge they gain in this class to business challenges across industries and workgroup structures.

*Please note the event will be on the Shed at Ponce City Market. You can enter from the Beltline or from the Market.

Takeaways

• Understand design thinking methodologies and how they apply across industries
• Develop strategies to increase empathy with customers to best understand user needs
• Embrace “dirty” brainstorming to cast a wide net on possible solutions to the user’s problem
• earn to rapidly prototype solutions for user testing and iterate through the prototype-test cycle