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Design thinking is a human-centred approach to problem solving that involves firstly defining the right problem to solve then testing different ideas until an effective solution is found. It can be used to solve a myriad of problems and we're calling on you to help solve a common one that we've all faced - searching for flights.
Imagine that you're a user experience designer and your brief is as follows:
A fictional startup company 'Assembly Air' has hired you to help them design a new flight search app/website to help make finding the right flight easier. How might you go about rethinking the way travellers search for flights and designing a solution that meets their needs?
Product and user experience designers face similarly compelling challenges every day. That’s why we've asked a panel of best practitioners to tackle this fictional project and share their solutions.
Join us to get an inside look at design thinking in action and learn how you can apply it to your own projects. Drinks are on us!
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