Design Strategy and the Customer Journey | Online

About this event

When thinking about product and service innovations within a customer driven experience or relationship, what is the process design researchers go through to identify key decision making moments, pain points, and innovation framework from which to ideate on possible solutions?

During this webinar, customer experience design research and innovation expert Matt Franks will walk you through the steps he goes through as a CX designer and design strategist, sharing real-life examples from case studies, and talking about best practices.

Matt will host a Q&A at the end of the session to dig deeper on key elements the audience wants to workshop.