Design for Real Life: A Fireside Chat with Eric Meyer | Online

About this event

“We’re designing for the 90%, not the 10%.” It sounds reasonable, but it’s a trap. Why does design need to consider more than just the typical use cases? How can we identify and develop best practices for audiences who need our help most in stressful situations? Empathy helps designers and developers understand their users and better serve a wider audience, but compassion spurs us to be more careful.

In this discussion with Eric Meyer, co-author of Design for Real Life, you will learn some practical tips to incorporate compassionate practices into every stage of your process without having to throw that process out and start over. Whether you’re a designer, developer, content strategist, or anyone who creates user experiences, you’ll gain knowledge to anticipate how your work might fail your users, so that you meet them where they are instead.

Key takeaways:

• Understand how human-centred design can create amazing customer experiences that are rooted in people’s needs.
• A high-level understanding of human-centred design principles and values and how they're applied in practice.
• Create awareness about the power of empathy and how to put your customers at the centre of everything you do.