Denver Startup Week: Bridging The Tech Adoption Chasm Through Design | Denver

About this event

The excitement of new technology has always been attractive to the media, innovators and early adopters. But not to the majority of us. Sales and marketing alone have been challenged in reducing barriers, providing value and making products and services attractive to the rest of us, the majority adopters.

That’s where design comes in. Design at its core is a method for solving problems, uncovering opportunities, and applying solutions. And even making things attractive. Design is a formal, thoughtful, and purposeful process used to understand people’s wants, needs and behaviors at a very deep and personal level. This understanding allows design to remove barriers and create bridges of thoughtful, purposeful, and meaningful experiences that provide genuine value people need from technology and companies need for high-volume opportunities.

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