Data Science Breakfast Meetup presents Mike Sherman on Big Consumer Data | Online
About this event
Join this regular breakfast meetup for data scientists, analysts, and just people interested in data to discuss their experiences and learn from each other.
This week we have a fantastic international speaker in Mike Sherman, who is the author of "52 Things We Wish Someone Had Told Us About Customer Analytics". It's going to be a great event, so make sure you sign up quickly!
Agenda:
7:30 am - Breakfast and Networking
8:00 - Food for Thought
8:05 - Mike Sherman - Big Consumer Data: The Good, The Bad and the Ugly
8:45 - Q&A
8:55 - Close
In this discussion, Mike will leverage his over 30 years of experience using customer analytics to discuss common pitfalls, good practice and other tips to getting the most from your customer data. Mike channels Ted Levitt of Harvard Business School who reminds us that no one wants to buy a quarter inch drill - they want a quarter inch hole! Hence his anecdotes are all driven by real world examples and dwell on creating practical, usable and insightful output.
