Data Driven Performance Marketing | New York City

About this event

Overview: In addition to keeping up with stakeholder and market demands, agencies and internal marketing teams are also challenged by the constantly changing Digital Marketing landscape. Join us at General Assembly for a panel discussion, featuring seasoned experts, who will highlight the importance of data for performance marketing.

Why It Matters: Channels and marketing technologies have greatly evolved over the past few years, and it’s vital for agencies to build teams that can adopt and apply the latest best practices. At the same time, there has been an influx in the amount of consumer data that can be processed. However, many companies are still lacking actionable insights regarding what they should do with this information. Today, the chops of the marketers and analysts working on campaigns are as important as the marketing technology stack made available to them. This is why it is necessary to hire data driven performance marketers, who discover and embrace changes in the Digital Marketing landscape.

What You'll Take Away: Learn how our panel of experts goes about building their teams, and how you can do the same for your organization.