Data-Driven Marketing | Hong Kong

About this class

You don’t need a crystal ball to confirm data driven marketing will enable you stay ahead the game and influence what we build and execute in 2016. In this class, you’ll learn the concept of data-driven marketing and how it relates to the initiatives on big data and predictive analytics. You will get to know the typical process to enable data-driven marketing and thus dive into an everyday marketing question, explain how we could answer this question using data, and finally present a conclusion. Finally you’ll get some tips to assess analytics maturity of your organisation before creating an analytical culture.

Takeaways

• Overview of the predictive analytics, big data and data-driven marketing
• Learn how to approach a business question from an analytical perspective.
• Quick tips on the analytics maturity of your company/team