Data-Driven Marketing Workshop

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

Data-Driven Marketing Workshop

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Class

About this class

Data is like air for marketers and it’s becoming a lot easier to collect and analyse to help make better decisions about where to spend our time and money.

By gaining an understanding of data driven marketing and how this can relate and apply in your business you will be able to save yourself time and money by focuses on what works for you.

As a business owner, employee, entrepreneur or freelancer walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and what to do with all of the data once you have it. Understand how to effectively use the common tools used for data analysis, such Google Analytics, specific to your current business situation.

This workshop introduces the concept of data-driven marketing and so aims to help those that are not currently utilizing their data as well as they think they could.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, in this workshop you will learn:

  • Why you must align your business goals with your data collection and analysis
  • How to use data to understand your competition
  • How to use data to fully understand your target customers
  • How to consistently use data to inform your marketing efforts

Prereqs & Preparation

Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a current business with a website and Google Analytics account. It would be useful for you to have access to your passwords for these, and your social media and email accounts if applicable.

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