Data Driven Design | Online

About this event

Overview: Learn how companies in Atlanta are using data to drive decision-making and priorities for the design of their products.

What You’ll Take Away: The panel will pull upon real-world examples to show how actionable design decisions can and should be based on metrics taken from web analytics, A/B testing, heat maps and eye tracking data, social media, customer ratings and satisfaction data. As businesses are able to conduct more specific tests and collect more data than ever before- it is important that they know how to make sense of the data and how to use it to better their product

Why It Matters: Data is quickly becoming a cornerstone of modern business and if you are not measuring your company or product, you can't make it better.

Applicable to both data scientists and designers.