Data-Driven Decisions in Marketing & Sales | Chicago
About this event
Today, there’s a data frenzy and it’s causing too many people to collect and report numbers just for the sake of having numbers. Whether you’re a marketer, startup founder or work at an agency, it’s likely you’ve been asked to provide data on the results of your work—or to quantitatively validate new ideas. In this part-presentation, part-panel event, we’re going to explore what that can (and should) look like and where to start, so you don’t end up looking a pretty visualization that doesn’t say anything. Hint: when we say data, we don’t mean page views, or even time on page. Show your work’s value and make the most important business decisions.
Takeaways
Focus on and decide what you’ll measure based on the two most important outcomes:
- Engagement
- Retention
Know the different types of things to measure and why:
- Transactional data
- Event data
- What you need for business decisions